St Luke’s wins £2m foster care business

The National Foster Care Association (NFCA) is understood to have hired St Luke’s to create a &£2m advertising campaign to attract foster carers.

BMP DDB also pitched for the campaign, which will commence in June and run for six to nine months.

St Luke’s will work with the Department of Health (DoH), the NFCA and local authorities, which are concerned about the shortage of foster carers because of the growing number of women in the workforce.

The campaign will target families from ethnic minority communities in particular.

It is understood New PhD and MediaVest are vying for the media business. An NFCA spokeswoman declined to comment on the outcome of the two pitches.

She says the campaign has nothing to do with a recent investigation which uncovered widespread abuse in Welsh residential homes. The campaign is confined to England, and to community rather than residential care.

The NFCA is a membership-based voluntary organisation funded through the DoH and subscriptions.

The recruitment drive follows the launch of a new logo created by London agency Torch Design and Art Direction.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now