St Pancras hands marketing account to Ruby

St Pancras International has appointed integrated agency Ruby to handle advertising and media planning and buying for the station.

St Pancras International was reopened in November 2007 after a huge restoration project and is run by newly established company High Speed One, part of London & Continental railways, which owns the railway between St Pancras and the Channel Tunnel.

The appointment was made by retail and marketing director at St Pancras International Maureen Bannerman.

High Speed One is working to make St Pancras International a destination for people whether they are travelling or not and the station offers a number of retail and dining propositions.

Ruby is the direct and digital arm of the Red Brick Road and was launched in February 2008 and its clients include Heineken International, Tesco, Volkswagen Commercial Vehicles & The Gala Coral Group.

Recommended

Subway launches campaign through cash machines

Marketing Week

Subway, the high street sandwich chain, is launching a promotional campaign to promote its new meal deal, using atmAd cash machines. The campaign, which was bought by MediaCom, will roll out across the West Country region and offer consumers a free bag of crisps or a cookie and a drink if they present their Subway-branded […]

Volvo restructures marketing budget to focus on digital

Marketing Week

Volvo has restructured its marketing budget to focus more on natural search and social media in a bid to reinforce its ‘Life is better lived together’ brand positioning. The Swedish car brand has appointed Mindshare to manage its search optimisation, social media and online PR accounts full-time, having previously worked with the media agency on […]

GM and Chrysler announce latest bail out bid

Marketing Week

In the latest major shake up of the automotive industry, Daimler has reached a deal to relinquish its stake in Chrysler, while General Motors now plans to slash 21,000 jobs in the US and axe its Pontiac brand. German carmaker Daimler will give up its 19.9% stake in Chrysler and free the US company of […]

Comments

    Leave a comment