Stagecoach promotes its buses

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Story is launching a direct marketing campaign for travel company Stagecoach to promote bus travel to new home owners in a Stagecoach region.

The national campaign has been devised to highlight the advantages of bus travel over car travel and carries the strapline: “Get to know your new neighbourhood for free with Stagecoach”.

The campaign begins in Yorkshire and offers home-movers seven days free use of their local Stagecoach service. The voucher pack includes a letter explaining the offer, travel voucher and a leaflet about the benefits of travelling with Stagecoach.

Stagecoach holds a number of bus and rail franchises including South West Trains. The company reported that financial results were in line with management expectations for the period from October 31 last year to March 1.

Story is based in Edinburgh and is part of the Mission Marketing Group. Clients include First Direct, DFS and The Glenmorangie Company.

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