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How brands can stand out on the digital shelf
The boom in ecommerce brought about by the pandemic means standing out on the digital shelf is a priority for brands large and small, but does the battle start offline?
The rapid growth in ecommerce over the last two years has opened up new vistas for brands as they have refocused to cater to consumer realities.
According to NielsenIQ figures from earlier this year, FMCG ecommerce sales in the UK had increased tenfold since the beginning of the pandemic. Online sales were growing 11 times faster than offline sales, a trend accelerating in virtually all European markets.
