As it reaches its 21st birthday, executives from the retailer discuss changing purchase patterns, social media and the benefits of being part of a global set-up.
Sainsbury’s tie-up with Vodafone offers the retailer the opportunity to shore-up its mobile offering and keep abreast with rivals Asda and Tesco. Although analysts warn that its comparatively late entry into the market could prove a severe handicap.
Despite outrage from some quarters over accusations companies such as Google, Yahoo and Facebook handed over personal data to the US Government, the scandal has had little impact on consumer perception of the brands involved.
As it launches its first product-focused campaign to drive awareness and consideration, head of brand Rachel Kerrone explains why Starling will not use an “off the shelf” approach to advertising.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
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