Starbucks spends millions on latte overhaul
The success of the flat white coffee has prompted the coffee chain to spend millions on relaunching its latte to include extra espresso.
Starbucks, which will offer customers more espresso coffee without raising the price, has introduced the new style on the back of the success of its flat white coffee and the trend for UK customers to increase the amount of coffee in their drinks.
The initiative will be supported by a TV, print and digital ad campaign, which will invite consumers to try the updated latte for free.
Starbucks will still offer the original version of its latte.
The chain, which plans to expand its 700 UK chains to over 1,000 over the next three to five years, brought together 350 senior managers in Amsterdam this week to announce its plan to open more cafes across the continent.
Kris Engskov, managing director for Starbucks in the UK and Ireland, describes the move as a “big investment”, which was “the right thing to do for British customers”.
