Starbucks’ Waring resurfaces at Virgin Active

Virgin Active has appointed former Starbucks international marketing boss Brian Waring as its first chief marketing officer.

Virgin Active appoints Brian Waring as first CMO
Virgin Active appoints Brian Waring as first CMO.

Waring, who left Starbucks in March last year, joined Virgin Active in December.

He heads up all marketing activity for the chain of heath clubs, including its January campaign ‘Whatever gets you going’ designed to encourage people to get active in 2013.

Virgin operates more than 100 gyms in the UK.

Waring previously worked for Virgin Entertainment group as head of marketing and brand director.

At Starbucks, Waring held the top UK marketing position for a number of years and was promoted to the new role of vice president of EMEA marketing to head up international marketing in 32 countries shortly before leaving the chain.

He was replaced by Ian Cranna who took on the role of marketing director for the UK and Ireland.


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