Starcom EMEA chief quits to launch start-up agency

Starcom Europe Middle East and Africa managing partner Pete Edwards has resigned to launch a start-up agency with Starcom business director Jez Groom, who has also resigned from the agency, and ex-client services director Will Saunders. His resignation was announced to Starcom on Tuesday afternoon.

The trio is planning to launch a communications planning agency called EdwardsGroomSaunders at the end of this month. The agency aims to “deliver more effective communication thinking from start to finish”.

The founders claim they have developed an approach that “delivers a sharper definition of the consumer challenge, a powerful consumer vision, a focus on dynamic measurement for effect”.

Saunders says: “Too many agencies play lip service to the fundamentals of effective communications and end up measuring the one-dimensional media metrics rather than those critical to success.”

The three partners have worked together for more than ten years, starting at Bartle Bogle Hegarty. The clients they have worked with at Starcom include Cadbury, Orange and Stella Artois.

Edwards took over as managing director of Starcom Motive in 2003 after Iain Jacobs was made chief executive of Starcom MediaVest. The agency has since dropped the name Motive and the group is split into Starcom and Starcom MediaVest.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now