Starcom International promotes account director to executive
Starcom International has promoted Ian Clarke, worldwide account director on McDonald’s and Philip Morris, to executive director.
Purpose could be ‘the death of brands’, warns Byron Sharp
Michaela JeffersonWarning of a ‘cultural cringe’ and sense of insecurity within marketing, Professor Byron Sharp is calling on marketers to stop the self-hatred and have more pride in their profession.
Nationwide’s CMO on why marketers should not let themselves be ‘patronised’
Manny PhamRather than allowing themselves to be pigeonholed as the ‘colouring-in department’, marketers should demonstrate what they deliver for the business, argues Nationwide CMO Sara Bennison.
Eve Sleep CEO: Growth does not come for free
Charlotte RogersAs marketers continue to be charged with driving faster growth on tighter budgets, businesses should not ignore the opportunity cost of failing to invest in their brand, warns Eve Sleep CEO Cheryl Calverley.
KFC named Marketing Week Masters Brand of the Year
Charlotte RogersFrom celebrating fans’ attempts to recreate their favourite fried chicken at home, to pausing its ‘Finger Lickin’ Good’ slogan for the benefit of national health, it’s been a stellar 12 months for KFC.
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