Starcom Motive has developed ten freestanding 3D sites in the shape of a giant cup to support the launch of Heinz Soup Cup. The outdoor campaign includes wrapped bus shelters.
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Lego’s marketing director Mark Blackburn believes most brands will be able to identify “significant barriers” to true customer centricity.
The Covid crisis has flattened corporate hierarchies and bridged the generation gap between marketers with decades’ worth of experience and those just starting out, according to customer director Martin George.
Sports Direct’s brand health is at a low point after the pandemic, but CMO Beckie Stanion has a plan to turn around brand perceptions with large scale campaigns and a focus on sports accessibility.