Starcom Motive develops Heinz Soup Cup sites
Starcom Motive has developed ten freestanding 3D sites in the shape of a giant cup to support the launch of Heinz Soup Cup. The outdoor campaign includes wrapped bus shelters.
Marketoonist on the next big thing in marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lego: Saying you’re customer-centric is not the same as being customer-centric
Manny PhamLego’s marketing director Mark Blackburn believes most brands will be able to identify “significant barriers” to true customer centricity.
Waitrose on why Covid has bridged the marketing generation gap
Charlotte RogersThe Covid crisis has flattened corporate hierarchies and bridged the generation gap between marketers with decades’ worth of experience and those just starting out, according to customer director Martin George.
‘We will be a very different business’: How Sports Direct’s first CMO plans to change brand perceptions
Michaela JeffersonSports Direct’s brand health is at a low point after the pandemic, but CMO Beckie Stanion has a plan to turn around brand perceptions with large scale campaigns and a focus on sports accessibility.
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