HFC Bank has consolidated its &£5m media planning and buying business into Starcom Motive, following a three-way pitch overseen by the AAR. The appointment was made by HFC director of direct marketing services Jane Perrins.HFC, which owns the Marbles and GM credit cards, previously used a roster of media agencies for the various parts of its business. Starcom Motive was appointed in August 1999 to work on the launch of Marbles, while The Media Shop has looked after HFC’s affinity credit cards and personal loans business. David Coleman Media provides additional media buying for Marbles’ loan products. HFC’s advertising is handled by Clark McKay & Walpole and TBWA/GGT Direct.In October, HFC restructured its marketing department, creating senior marketing posts for each of its business divisions: credit cards, personal banking, and direct marketing services (MW October 31, 2002). Among those promoted were Perrins, Andrew Johnson (to personal banking marketing director) and Rob Davis (to commercial marketing director).HFC’s US parent company, Household International, was bought by HSBC in November for almost &£9bn. HSBC denies that HFC will be rebranded under its logo and said at the time that HFC would retain its own credit card brands.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
From flourishing in the world of gaming to changing the face of fitness, Marian Holties has always been up for chasing the next challenge and learning the nuances of each new market as she goes.
The move is part of a restructure at ITV that will split its media and entertainment division into broadcast and on-demand amid the growth of online viewing.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.