Starcom takes £5m HFC brief

HFC Bank has consolidated its £5m media planning and buying business into Starcom Motive, following a three-way pitch overseen by the AAR.

HFC Bank has consolidated its &£5m media planning and buying business into Starcom Motive, following a three-way pitch overseen by the AAR. The appointment was made by HFC director of direct marketing services Jane Perrins.HFC, which owns the Marbles and GM credit cards, previously used a roster of media agencies for the various parts of its business. Starcom Motive was appointed in August 1999 to work on the launch of Marbles, while The Media Shop has looked after HFC’s affinity credit cards and personal loans business. David Coleman Media provides additional media buying for Marbles’ loan products. HFC’s advertising is handled by Clark McKay & Walpole and TBWA/GGT Direct.In October, HFC restructured its marketing department, creating senior marketing posts for each of its business divisions: credit cards, personal banking, and direct marketing services (MW October 31, 2002). Among those promoted were Perrins, Andrew Johnson (to personal banking marketing director) and Rob Davis (to commercial marketing director).HFC’s US parent company, Household International, was bought by HSBC in November for almost &£9bn. HSBC denies that HFC will be rebranded under its logo and said at the time that HFC would retain its own credit card brands.

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now