South Africa at risk of increased cybercrime

Marketing Week

World Cup hosts South Africa could be facing a “perfect storm” of cybercrime as the country prepares for the event by improving its Internet infrastructure. A major upgrade to broadband capacity, including two new undersea fibre optic cables, should increase availability two-fold.

The Death of the Traditional Data Planner

Rachel Morgan, planning director, planning-inc

When I started my data career 11 years ago, the industry was a very different place. The traditional data planner’s role tended to focus on targeting recommendations, list buying, data processing briefs and practically reciting the Data Protection Act. Indeed, with many data planners coming from a list broking or ownership background, there was a strong focus on using cold data. Today, however, the traditional skills of yesteryear simply don’t cut it. So what’s changed?


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