While some pundits predict the worst is behind us, others say 2010 brings more economic hardship, leaving marketers in a quandary over how to plan ahead. But experts have spotted several key trends emerging from the uncertainty to help meet the challenges ahead.
World Cup hosts South Africa could be facing a “perfect storm” of cybercrime as the country prepares for the event by improving its Internet infrastructure. A major upgrade to broadband capacity, including two new undersea fibre optic cables, should increase availability two-fold.
Only 36% of respondents to MarketingWeek.co.uk’s latest poll are willing to pay for an iPhone app from Apple’s App Store.
When I started my data career 11 years ago, the industry was a very different place. The traditional data planner’s role tended to focus on targeting recommendations, list buying, data processing briefs and practically reciting the Data Protection Act. Indeed, with many data planners coming from a list broking or ownership background, there was a strong focus on using cold data. Today, however, the traditional skills of yesteryear simply don’t cut it. So what’s changed?
A recent Advertising Week Europe panel session revealed the full-funnel impact that a creative approach can have on a campaign.
Brands are being encouraged to stand by their Pride campaigns this month, after backlash following inclusive Bud Light and Target launches
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Comments