Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Accor Hotels Group is launching a nationwide push to trumpet the contemporary “extras” guests at its ibis economy hotel brand experience as it ramps up efforts to wrestle share from Premier Inn and Travelodge.
As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning. This included an above-the-line campaign earlier this year running on tv and outdoor, with straplines such as ‘less paying, more playing’.
Walkers is asking customers to tweet to get their hands on a free packet of crisps, giving people a chance to sample one of the six finalist flavours in its “Do us a flavour” campaign.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
With almost half of marketers having experienced new team structures over the past year, how are brands reorientating themselves internally to fit the demands of the new working world?
Avon is using a test and learn approach to attract a younger team of representatives as it continues on its digital transformation journey.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.