Status Quo seeks sponsor for 40th anniversary tour with Getmemedia

Rock band Status Quo is looking for a sponsor for its forthcoming 40th anniversary tour.

The band is exploring a number of potential sponsorship opportunities including naming rights, branding, sampling and licensing opportunities for the 31-date winter tour, which starts in November.

Pete Davis, managing director of marketing ideas website Getmemedia.com, which launched the band’s search for brand partners, says the downturn in advertising revenue in traditional media should prompt marketers to look for alternative methods of “encouraging brand awareness and loyalty with a mass audience of 100% committed fans”.

Despite the absence of chart success, bands of Status Quo’s era continue to enjoy considerable success on the road. The band played to over 300,000 people last year while this year’s winter’s tour will be seen by 150,000.

Live music has been booming in recent years with bands and retailers keen to capitalise though sponsorships and tie-ups.

Girls Aloud is reportedly looking for a sponsor for its forthcoming tour while HMV Group recently moved into live music via a joint venture with venue operator Mama Group. Three famous venues will be rebranded with HMV’s name, and tickets will be sold in its stores.

Earlier this month, Barclaycard agreed a sponsorship deal with concert promoter Live Nation as part of a wider strategy to associate the brand with music.

Recommended

Antigua and Barbuda names UK tourism chief

Marketing Week

Antigua and Barbuda Tourism Authority has appointed Peter Hilary Modeste as director of tourism for the UK. He replaces Carol Hay, who is joining the Caribbean Tourism Organisation as European marketing director. He takes responsibility for all mark…

Futurebrand loses place on COIs 5m agency list

Marketing Week

Central Office of Information has dropped Futurebrand, Dragon and Brandsmiths after a review of its £5m marketing, brand and strategy roster. Interbrand, RKCR/Y&R and Dave are among the new agencies added to the list of 54 approved to compete for government and public sector contracts. Twenty-two agencies have lost their place on the roster in […]

LV= extends County Championship sponsorship

Marketing Week

LV= has renewed its sponsorship agreement with the England and Wales Cricket Board (ECB) and will continue its title sponsorship of the County Championship until 2012. The insurance and investment group has sponsored the domestic cricket competition since 2002, originally under its Frizzell brand, then Liverpool Victoria before switching to LV= in 2007. The value […]

Comments

    Leave a comment