STB cooks up advertising special

After coming under fire from the newly devolved Government for not promoting the joys of visiting Scotland effectively enough, the Scottish Tourist Board has changed its strategy. It has found a new weapon in the form of Japan’s equivalent to Delia Smith – Harumi Kurihara.

Kurihara recently devoted ten pages in her cookery magazine, Suteki Recipe (Really Good Recipes), to Scotland, after touring the land and sampling, among other dishes, smoked cod (apparently “an essential Scottish delicacy”).

STB marketing manager Sharon Hammell says: “Kurihara’s personal recommendation is one of the most valuable forms of advertising we could wish for.”

With words like that, Hammell had better watch out the new Government doesn’t do away with her budget as well as her marketing strategy.


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