Stelios Haji-Ioannou, the founder of easyJet, plans to enter the &£9bn motor insurance market after agreeing a deal with Swiss insurer Zurich.
Orange and Wanadoo are to launch their first jointly branded product later this year, in a move that will fuel speculation the two France Telecom-owned companies are to merge. The joint venture will see the launch of the UK’s first broadband service that will work on both a mobile phone network and fixed-line internet, depending […]
Unilever is expected to strip profit responsibilities from its most senior marketers, Simon Clift and Anthonie Stal, in a wide-ranging shake-up of the organisation as part of its “simplification” strategy. The new-look structure, announced last week by incoming chief executive Patrick Cescau, scraps Unilever’s two separate divisions, health and personal care (HPC) and food. These […]
Expedia, the online travel company, is on the hunt for an advertising agency to handle its &£12m business after parting company with Clemmow Hornby Inge.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.