Having donated just over £800,000 to Water.org, the Belgium beer brand is also inviting the nation to purchase several limited-edition chalices.
It claims that the beer glasses, which each retail for £4.50, will provide five years of clean water to a lady in the developing world. The aim is to help eradicate the strenuous water-collecting journeys for women.
Stella Artois’ global vice president Debora Koyama said that the ‘Buy A lady A Drink’ campaign, which will feature five online awareness videos, one including Damon, represents the beer-maker’s ‘first ever global social impact campaign.’
“As a key ingredient in our beers, water is a natural resource Stella Artois aims to protect and preserve,” she said. “We are delighted to enlist millions of Stella Artois fans around the world in this effort, as well as the iconic Stella Artois Chalice as the symbol of this campaign.”
“Awareness is as important as fundraising,” added Water.org co-founder and buyer of ladies’ drinks Matt Damon. “We want people to understand the issue in all its complexity.”