Tesco’s multi-million pound investment in marketing initiatives has still not translated into additional income as sales fell back into decline in its latest quarter.
News UK has insisted the strategy to put The Sun’s content behind a paywall as part of a Sun+ package of content, Premier League highlights and “Perks” is paying off, despite visitor numbers shrinking from 30 million uniques to 117,000 subscribers.
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At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.