Tesco’s multi-million pound investment in marketing initiatives has still not translated into additional income as sales fell back into decline in its latest quarter.
News UK has insisted the strategy to put The Sun’s content behind a paywall as part of a Sun+ package of content, Premier League highlights and “Perks” is paying off, despite visitor numbers shrinking from 30 million uniques to 117,000 subscribers.
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As Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base.
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.