The money-off campaign has been created by coupon and voucher services provider, Valassis, to drive trials of the new product and increase sales by offering 50p off each purchase.
The white and seeded varieties of the bread are available in Sainsbury’s, Waitrose, Budgens, Nisa and Booths and has a RRP of £1.99.
Jeremy Woods, managing director of Stiletto Foods, says: “We wanted a way to kick start sales of our new product, and couponing seemed like a good way to do that. We selected Valassis because they are the leading provider of coupon services and because they are recognised by the trade which meant there wouldn’t be any problems with redemption.
“Mrs Crimbles is a mainstream brand of great-tasting food that everyone can enjoy. You don’t have to suffer because you can’t eat wheat, and you don’t have to be a coeliac to enjoy Mrs Crimbles products.”