The latest J Walter Thompson advertisement for the Ford-owned Jaguar S-Type will launch later this week featuring pop idol Sting. The new execution marks the end of an ad campaign using music by Shirley Bassey which broke in March last year. Sting, formerly of Eighties band The Police, made his last appearance in an ad three years ago for the BBC’s ‘Perfect day’ campaign. Sting’s worldwide tour is sponsored by computer company Compaq. His song ‘Brand new day’ features in Compaq’s ad campaign.
The latest IPA Bellwether data anticipates particularly strong growth in main media advertising over the coming year, suggesting marketers are plotting a return to brand building.
The property company’s CMO Gary Bramall wants to unlock the positivity of moving home with a brand refresh designed to reflect his vision of a “holistic Zoopla”.
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.