Sting stars in Jaguar’s latest ad

The latest J Walter Thompson advertisement for the Ford-owned Jaguar S-Type will launch later this week featuring pop idol Sting. The new execution marks the end of an ad campaign using music by Shirley Bassey which broke in March last year. Sting, formerly of Eighties band The Police, made his last appearance in an ad three years ago for the BBC’s ‘Perfect day’ campaign. Sting’s worldwide tour is sponsored by computer company Compaq. His song ‘Brand new day’ features in Compaq’s ad campaign.

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