The latest J Walter Thompson advertisement for the Ford-owned Jaguar S-Type will launch later this week featuring pop idol Sting. The new execution marks the end of an ad campaign using music by Shirley Bassey which broke in March last year. Sting, formerly of Eighties band The Police, made his last appearance in an ad three years ago for the BBC’s ‘Perfect day’ campaign. Sting’s worldwide tour is sponsored by computer company Compaq. His song ‘Brand new day’ features in Compaq’s ad campaign.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From P&G’s advice to prioritise business outcomes to why memories matter more than clicks, it’s been a busy week. Here is my take.
Mitchells & Butlers has just refreshed three of its core brands – O’Neill’s, Ember Inns and Sizzling Pubs – to help retain the younger consumers it attracted during the pandemic.
The “quintessentially British” partnership has come to an end after 86 years, with Robinsons saying it is now focusing on “broadening its summertime reach”.
The marketers behind two highly effective Marmite and Aldi ads explain what it takes to build a creatively effective campaign.