Carabao’s CMO on unleashing his entrepreneurial streak
Falling in love with the pace and energy of FMCG helped kickstart a diverse marketing career for John Luck, which has spanned everything from Coca-Cola and premium biscuits to breast implants and sponsoring the League Cup.
John Luck has never been afraid to go with his gut. Starting out as a graduate trainee at the Littlewoods Group, Luck was exposed to a new breed of marketers who had cut their teeth in the world of FMCG.
Fired up by their drive and professionalism, Luck quit his graduate scheme 18 months in to join Premier Brands, managing the own-label tea business for Typhoo. Working closely with the sales teams and supermarket retailers, Luck gained a rich understanding of business.
Then Premier Brands was purchased by a venture capital group. “I could have stayed, but I was looking for a change,” Luck explains. “I’d never worked in London and it was the only thing I hadn’t done I thought I might regret in the future.”
Cue a move to the capital to work for Coca-Cola. Luck remembers feeling daunted at first, wondering whether he would be creative enough to thrive at Coke. Any worries were pushed aside, however, as he began working in the brand experience team.
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