Chris Chalmers has always stood by the notion that once you learn the basic skills in marketing you can transfer them to any sector.
This philosophy means he is not afraid to change direction and seek out diversity in a career that has spanned car finance, grocery and travel, as well as home and fashion retail, working for a mixture of blue chip corporates and entrepreneurial startups.
Chalmers was creative at school and had a passion for art, but couldn't decide whether to pursue a career in design or find a business role that offered a level of creativity. This led him to study marketing at Lancaster University, which included a year within the marketing department at British Airways.
With this experience under his belt, Chalmers embarked on an 18-month general management graduate scheme at Ford Credit, the financial services division of the car company. He became the first graduate to be placed in a field-based marketing role, which was essentially a sales role working with the Ford and Mazda dealer network.
“It was a great experience, but I hated every minute,” Chalmers recalls.
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