From Sainsbury's to sex toys, client to agency, Sarah Warby can’t imagine working in just one industry.
“When I work for a company, I love that job so I can't imagine working for the competitor” she explains
“I am not someone who stays in the same industry. I have absolute respect for people who do because they become experts, but my view on marketing is that it is a transferable skill because our job is to create demand.”
It's perhaps unsurprising Warby takes this view given that she came to marketing in search of flexibility. As a graduate she decided not to pursue a career based on her chosen degree of engineering because “you shouldn't spend a lot of time trying to be creative in a world that won't let you”.