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DFS’s CMO on using the ‘power of data to influence’
Story of my CV: A graduate position at Sainsbury’s helped set Toni Wood up for a career that has seen her progress through a number of roles at global brands including Procter & Gamble, Britvic and now DFS.
Toni Wood has worked at some of the UK’s most well-known brands. And despite her career spanning many sectors, from retail to personal care to food and drink, one thing that ties each role together is her desire to solve problems and be part of change within a business.
“I’m really curious and driven. I always want to be part of driving the growth agenda and building teams,” she explains.
Starting out in a graduate position at Sainsbury’s, Wood’s first role was in the category management department. She explains this job was a great way to kick-start her career because it provided “structured learning”, which was useful at the time as she hadn’t yet decided what she wanted to do.
Wood spent six years at Sainsbury’s before moving to soft drinks giant Britvic to take on a leading role in category management, where she crafted a valuable new set of influencer skills. Three years later, she landed a position at Gillette – which was acquired by Procter & Gamble (P&G) in 2005 – and this role provided her entry into marketing.
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