Marketoonist on omnichannel customer engagement
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week offers a range of in-depth content and opinion on how to formulate an effective marketing strategy: from brand purpose and marketing effectiveness to digital transformation and customer experience.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Britvic is using its “highly relevant” marketing strategy to maintain the momentum of its core brands, while expanding its portfolio to move into new growth areas.
Amid the run-up to Christmas, the 2022 World Cup will create more competition for media, higher prices and bigger planning challenges.
By rethinking recruitment, democratising work experience and sharing the stories of senior leaders, organisations are finding ways to make social mobility a reality.
Despite the government announcing a delay to new HFSS multibuy and advertising rules, changes to in-store display rules are set to go ahead. These will have a major impact on affected brands, say analysts.
We arm you with all the numbers you need to tackle the week ahead.
New research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Want diverse talent to thrive in marketing? It starts with having someone in your corner. Just ask Usain Bolt.
PepsiCo is moving beyond the traditional idea of ecommerce towards a model of “digitally-infused” retail that encompasses DTC, rapid delivery and AR.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From tackling ageism in marketing to building better client-agency relationships, it’s been a busy week. Here is my take.
The brand aims to engage consumers with a “meaningful” message and build its share of the premium beer market, says global marketing director Marcelo Amstalden Möller.
Experiments show the framing of language used to describe products influences how consumers perceive them and their propensity to purchase.
In-housing MMO is 2022’s hottest topic in marketing analytics. Data science specialist and MD of Ekimetrics, Matt Andrew, explores the key questions all firms should ask before embarking on a journey to in-housing marketing effectiveness.
With only just over half of marketers convinced they are measuring ROI throughout the funnel, is the fragmentation of both customer data and media shaking confidence?
Thirty marketers have been selected to take part in this year’s UK Scholarship programme, which aims to prepare emerging leaders to take on senior and board- level roles.
New research reveals 67% of employers looking to hire marketers believe being closely located to the office is no longer as important as it was pre-pandemic.
Marketers are the equals of their peers in sales and finance, argues Microsoft’s Chris Capossela, who believes marketing can build brand love by focusing on price.
The BBC’s decision to invest heavily in research should be celebrated by us all and noted by marketers. Investing 5% of your budget in market research is not superfluous, it’s key to understanding customers, serving them better and growing your business.
The planned introduction of new digital competition rules and a new UK data protection regime heralds “enormous change” for the advertising sector, ISBA says.
M&S Food marketing director Sharry Cramond joined forces with Unilever’s Lisa Hutchinson and the School of Marketing founder Ritchie Mehta to address the industry’s chronic lack of socio-economic diversity.
While Adidas argues the images of breasts in the ads are a recognition of the diversity of bodies, the ASA has deemed the nudity as likely to cause offence.
ISBA and the IPA’s newly launched Pitch Positive Pledge aims to ensure all pitch processes are necessary, efficient and mindful of mental health.
Clear Channel and the School of Marketing are urging brands to consider donating their unspent Apprenticeship Levy to smaller businesses keen to hire a marketing apprentice.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
With 91% of the population concerned about the rising cost of living many are already adapting their behaviour to save money, including choosing cheaper brands and cutting back on luxuries.
With B2B customers only in market 5% of the time, Sage has taken a long-term focus on brand building to drive sustainable growth.
Weetabix’s head of marketing plans to use his 20 years of FMCG experience to help scale-up brands and agencies in the sector.
Brands, agencies and media owners are all invited to put a team forward for the charity event, which raises money for cancer research and to support future marketing talent.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
With the age makeup of marketing teams persistently skewing younger, brands from the Phoenix Group to Saga are putting recruiting and retaining age diverse talent high on the agenda.
Whether you’re entering industry awards or reviewing your work internally, the best case studies focus on the things that matter to the judges and your business.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need for CMO succession planning to Direct Line’s focus on effectiveness over efficiency, it’s been a busy week. Here is my take.
Brands shouldn’t wait until they are on a “downward trajectory” to launch new work, argues Malibu’s top marketer.
In a more positive trend, female CMOs outnumbered their male counterparts for the first time last year, according to new research.
True personalisation is unachievable due to poor data quality, but it’s ineffective anyway and should be replaced with creative that resonates with everyone.
Michaelides is to join cruise and tour operator Riviera Travel in August as its first chief customer officer.
Channel 4 has made public its proposed alternative plan to privatisation, as it reports a record-breaking performance for 2021.