A friend of mine who came over for dinner last weekend told me that he had just emailed a message of support to British Airways chief executive Willie Walsh. The email, which read “Keep on fighting and don’t give an inch”, will have landed in Walsh’s inbox the day before the first of these five-day cabin crew strikes started on Monday.
Using an iPhone app to raise public awareness of homelessness may be fun, but beware of appearing to just be playing the game.
They’ve done it again! Three years after the 2012 logo united the country in disappointment, Locog – the organisers of the London Olympics – delivered another body blow for British design last Wednesday.
It seems that online video is making something of a comeback with brands noting the renewed interest in video on demand (VOD) and wanting to be part of the mix.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?