A friend of mine who came over for dinner last weekend told me that he had just emailed a message of support to British Airways chief executive Willie Walsh. The email, which read “Keep on fighting and don’t give an inch”, will have landed in Walsh’s inbox the day before the first of these five-day cabin crew strikes started on Monday.
Using an iPhone app to raise public awareness of homelessness may be fun, but beware of appearing to just be playing the game.
They’ve done it again! Three years after the 2012 logo united the country in disappointment, Locog – the organisers of the London Olympics – delivered another body blow for British design last Wednesday.
It seems that online video is making something of a comeback with brands noting the renewed interest in video on demand (VOD) and wanting to be part of the mix.
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.