STV reveals new logo and idents

STV has unveiled a new logo and fresh look for its channel, programmes and websites.

The logo and six station idents have been designed by Bruce Dunlop Associates (BDA) and the STV creative and aim to reflect Scotland’s contemporary culture and heritage.

The idents feature people and places from across the country and examples of architecture, landscapes and sense of community.

STV’s marketing is currently the responsibility of interim director of programmes and marketing David Brook. He says: “Our new look ties in perfectly with our strategy tom opt out of the network schedule more often, and bring viewers more Scottish-produced programmes as well as series of wider appeal.”

STV has taken greater control of its schedule and will introduce new programming this year. Dedicated shows have been developed surrounding the Scottish cultural celebration of the Homecoming.

STV news programmes Scotland Today and North Tonight are also to be revamped and renamed as STV News at Six.

Recommended

Bus operator brings Aegis on board for 1m brief

Marketing Week

Aegis Media has been appointed to handle the media strategy, planning and buying of easyBus.co.uk. The brief, estimated to be worth in the region of 1m, includes press and digital activity. Aegis will work across all media and EU markets and will help the company raise awareness of its low-cost airport transfer service. EasyBus recruited […]

UK Music labels YouTube as ‘exploitative’

Marketing Week

Industry body UK Music, headed by Feargal Sharkey, has branded YouTube’s decision to pull all music videos from the site as “cynical and exploitative”. In a statement the trade body said it was unacceptable for its members’ work to subsidise others’ business models. UK Music demands Google should pay songwriters and composers the minimum levels […]

Comments

    Leave a comment

    Close

    Got a question?