Subtlety is not its strong point


I was interested to read Claire Nuttall’s comments (MW Letters, October 13) regarding promotional styles employed by agencies for sanpro.

Discretion, having been wholly replaced by a fully descriptive approach is equally distasteful to male and female audiences and must be the most unwelcome development in TV advertising – period!

Please, please let us see some creative subtlety. I am sure us mere females will still get the message.

Lyn Ross




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