SUBtv, the student media network, is to auction its ad space over the internet this summer. The company runs a network of 700 plasma screens in student unions and bars at 90 universities across the UK. Agencies will be able to bid for one-week campaigns on the network, consisting of 30-second ads played twice an hour, 12 hours a day.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.