Subway launches campaign through cash machines

Subway, the high street sandwich chain, is launching a promotional campaign to promote its new meal deal, using atmAd cash machines.

The campaign, which was bought by MediaCom, will roll out across the West Country region and offer consumers a free bag of crisps or a cookie and a drink if they present their Subway-branded ATM receipt when purchasing any sub sandwich.

The ads, which feature a video “how-to” guide for redeeming the free treats, will run across 180,000 transactions on cash machines in close proximity to Subway stores.

Subway expects to distribute 45,000 take-away receipts, featuring the tear-off-and-redeem branded message.

Kevin Tilling, board chair for the West Country regional marketing board at Subway, says: “By highlighting the Subway offer, the adverts drive hungry consumers to Subway stores, and encourage them to save money through buying the meal deal at a time when saving money is a high priority.”

Meanwhile, Subway is currently reviewing its £10m integrated marketing account. The pitch is being led by the AAR and the incumbent is Glasgow agency Frame.


TradeDoubler’s Ben Wood to become MD of Diffiniti

Marketing Week

TradeDoubler MD Ben Wood is set to become MD of Aegis-owned Diffiniti, filling the role vacated by Rob Horler last week. The move will see Wood reunited with Aegis, where he was both MD of Carat Digital and then managing partner at Vizeum, almost two years after he left for TradeDoubler. He will be responsible […]


    Leave a comment