Subway: Operations’ role in delivering effective marketing cannot be overstated
A Marketer’s Best Friend: The close relationship between marketing and operations is helping Subway negotiate a period of cultural and brand transformation.
As a franchise business negotiating a period of brand and cultural transformation, Subway has relied on strong collaboration between marketing and operations to deliver a consistent customer experience.
Here in the third instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, Subway’ s UK and Ireland country marketing director Sacha Clark and country director Peter Dowding discuss how they work together to implement customer centric campaigns that deliver for diners and franchisees alike.
READ MORE: Customer experience excellence requires closer ties with operations
Over the course of the A Marketer’s Best Friend series Marketing Week will explore the relationship senior marketers have with a variety of other departments across different businesses.
Click on the links to view the first two episodes on HR and marketing at GSK and marketing and insight at Forbes.