Subway targets 3,000 outlets by 2020

Subway is embarking on an expansion drive across the UK and Ireland targeting 3,000 stores by 2020 to try and dominate two of its key markets. 

SubwayStore-Location-2013_460
Subway to create 13,000 new jobs and expand to 3,000 stores to spur sales over the next six years.

The fast food franchise is planning to bolster its store footprint by 1,300 over the next six yeas in response to what it claims is demand for “affordable, healthier” food on the go and its ”breakfast to-go market” offering. 

It will see the brand further expand into universities, service stations, convenience stores, hospitals, airports and petrol stations. The company is also looking to expand its presence in Asda after opening its first store within the supermarket last year.

The company says the expansion will create an additional 13,000 jobs across the business in the period. A spokeswoman did not rule out additional marketing roles being created but says it is too early to confirm.

Mike Charest, Subway’s assistant regional director for Europe says: “The UK and Irish markets have been fantastic success stories for the Subway brand and we see opportunities for further growth as more and more consumers demand great tasting food at a value price-point. The introduction of a varied breakfast menu and longer opening hours has been instrumental in increasing store footfall.”

The announcement kicks off a year that will see Subway ramp up its marketing activity around upcoming film partnerships, its value advertising campaign, mobile offering and ongoing CSR commitments. It is currently running a £3m rebrand of its “Sunday Lunch” menu to “Subway Real Deal” to change customer perceptions that the £3 meal offer is only available at lunchtime. 

Recommended

lips-2014-fullwidth

The future of food and drink marketing

Jonathan Bacon

As the National Obesity Forum issues a stark warning about the poor state of the UK’s health, some food and drink brands are adapting their marketing to encourage healthier lifestyle choices while remaining appealing the consumers.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now