‘Sucks!’ to sick sock scenarios

There is nothing worse, when you’re getting ready for another hard day at the office, than being unable to find a matching pair of socks. This is even true, as the Diary has found to its cost, if you buy nothing but black socks!

It’s amazing to find that, in this post-modern era, even plain old black socks come in so many different patterns and shapes (and shades, after a few hot washes). But don’t worry, for finally there is a solution to this curse – the socscription. Blacksocks.com offers a unique service: for an annual fee, the company will send you new socks either three, four or six times a year; and yes, they’re all black (well, most of them are – the company has recently started selling white socks). The one small problem the Diary can see is that it offers more than one type of black sock. But beggars can’t be choosers, and even a limited selection is better than the plethora of sock designs available (singly, of course) in the Diary’s underwear drawer.


Leonardo lands £1m sports channel launch

Marketing Week

Leonardo has been appointed to handle the £1m launch of a new satellite channel devoted to American and Canadian sports. The North American Sports Network (NASN) launches on December 1 on Sky Digital. The channel is a joint venture developed by investment vehicle Vulcan European Media (VEM) and Setanta Sport. Leonardo won the business after […]

HFC Bank hunts marketers to head new business units

Marketing Week

HFC Bank is reviewing its marketing structure, creating three senior marketing positions for each of its business units, in an attempt to become more product focused. The bank, which is behind the credit card brands Marbles and GM Card, plans to appoint a marketing director for each business division: credit cards, personal banking and direct […]

Blue Cross hires head of marketing

Marketing Week

The Blue Cross, the animal welfare charity, has appointed Tony Samuel, the deputy director of fundraising at the Royal National Institute for Deaf People (RNID), as marketing and fundraising director. Samuel has worked for the RNID for more than two years and prior to that spent a similar time at Oxfam as donor recruitment manager. […]


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