Suggested reading November 2016: A digest of new marketing literature
Marketing Week has scoured the latest business books and journals for this digest of recent content on marketing
Marketing Week has scoured the latest business books and journals for this digest of recent content on marketing
Marketing Week has scoured the latest business books and journals for this digest of recent articles on marketing.
Marketing Week has scoured the latest business books and journals for this digest of new marketing literature.
‘Emotion regulation and young children’s consumer behaviour ’ Young Consumers, Volume 17, Issue 2, June 2016 Researchers explore how children’s growing ability to effectively regulate their emotions influences their consumer behaviour. The authors use direct observations of children and a survey of parents about their child’s emotional development to give predictions of consumer behaviour. They explore […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.