Suggested reading November 2016: A digest of new marketing literature
Marketing Week has scoured the latest business books and journals for this digest of recent content on marketing
Suggested reading September 2016: a digest of new marketing literature
Mindi ChahalMarketing Week has scoured the latest business books and journals for this digest of recent articles on marketing.
Suggested reading June 2016: a digest of new marketing literature
Marketing WeekMarketing Week has scoured the latest business books and journals for this digest of new marketing literature.
Suggested reading May 2016: a digest of new marketing literature
Mindi Chahal‘Emotion regulation and young children’s consumer behaviour ’ Young Consumers, Volume 17, Issue 2, June 2016 Researchers explore how children’s growing ability to effectively regulate their emotions influences their consumer behaviour. The authors use direct observations of children and a survey of parents about their child’s emotional development to give predictions of consumer behaviour. They explore […]
Why GSK has created a cross-functional team to ‘future-proof’ its brands
Manny PhamGSK Consumer Healthcare’s CMO Tamara Rodgers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
How Marcus Rashford and Co-op created a powerful advocacy campaign
Marketing Week ReportersIt started with a tweet and went on to raise over £20m to tackle food poverty.
Balancing skills and Tesco’s media play: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the rise of retail media to building marketing teams for success in 2022, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From ‘co-operation’ to ‘collaboration’: Will the rise of retail media reshape relationships with brands?
Michaela JeffersonWith the roll-out of its media and insights platform this week, Tesco has expanded into a rapidly growing space for retailers which will offer brands the opportunity to better understand and target customers.