Suggested reading September 2016: a digest of new marketing literature

Marketing Week has scoured the latest business books and journals for this digest of new marketing literature.

‘Emotion regulation and young children’s consumer behaviour
’ Young Consumers, Volume 17, Issue 2, June 2016 Researchers explore how children’s growing ability to effectively regulate their emotions influences their consumer behaviour. The authors use direct observations of children and a survey of parents about their child’s emotional development to give predictions of consumer behaviour. They explore […]