The Sunday Times has signed a deal with Innocent Drinks to promote the smoothie company’s free music festival, Fruitstock. The festival will be promoted in a series of co-branded ads in The Times and The Sunday Times, and the newspapers will have a branded area at the event.
Little Britain launches its range of plush dolls next month featuring characters Daffyd, Vicky Pollard, and Lou and Andy. The successful BBC comedy series is set to launch into the toys market, targeting “young adults”, in August. The launch of the official merchandise comes after the writers and stars of the show, Matt Lucas and […]
Asda has brought in media auditors as part of a review of its regional and local advertising arrangements. However, a spokesman says that no decision has been made to call a pitch for the supermarket’s &£38.9m media planning and buying account held by Carat. He says: “An audit is taking place that relates largely to […]
Pioneer plasma television has appointed TBWA/London to handle its Â£2m pan-European launch.
Our trusty columnist has been away for the past 10 weeks teaching the Mini MBA in Marketing and Mini MBA in Brand Management to 3,000 marketers across more than 40 countries. With class over and fresh from winning the PPA Columnist of the Year award, he returns with his own take on the Ronaldo Coca-Cola incident.
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
A key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.