Sunday Times to promote Innocent Drinks festival

The Sunday Times has signed a deal with Innocent Drinks to promote the smoothie company’s free music festival, Fruitstock. The festival will be promoted in a series of co-branded ads in The Times and The Sunday Times, and the newspapers will have a branded area at the event.


Little Britain unveils character dolls range

Marketing Week

Little Britain launches its range of plush dolls next month featuring characters Daffyd, Vicky Pollard, and Lou and Andy. The successful BBC comedy series is set to launch into the toys market, targeting “young adults”, in August. The launch of the official merchandise comes after the writers and stars of the show, Matt Lucas and […]

£39M Asda media audit rings alarm bells at Carat

Marketing Week

Asda has brought in media auditors as part of a review of its regional and local advertising arrangements. However, a spokesman says that no decision has been made to call a pitch for the supermarket’s &£38.9m media planning and buying account held by Carat. He says: “An audit is taking place that relates largely to […]


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