Sunshine and Easter boost April retail sales

Retailers should not celebrate yet despite seeing the strongest April sales figures in three years, the British Retail Consortium has warned.

Retailers should not “celebrate” yet despite seeing the strongest April sales figures in three years, the British Retail Consortium has warned.

A sunny April, which this year included Easter, boosted retail sales by 4.6% compared to April last year when “sales were very weak in the cold wet weather after a March Easter”, the BRC reported this morning.

Both food and non-food sales were boosted, with clothing, footwear and outdoor leisure showing strong increases, although so-called big-ticket homewares and furniture sales “remained difficult,” meaning sales for Feb to April fell overall by 2.9%.

Food sales grew 5.3% over February to April compared to last year as grocery shopping habits remain steady despite the recession.

Joanne Dennery-Finch, chief executive of IGD which supplies the food data, says: “While many shoppers are delaying the purchase of big-ticket items, nearly three-quarters told IGD in a recent poll that they are ‘carrying on as normal’ with their grocery shopping – although of course they are seeking out the best deals and promotions, shopping around and scrutinising value.”

Recommended

Juicy Drench launches 5.5m campaign

Marketing Week

Britvic Soft Drinks is launching an ad campaign for its new Juicy Drench brand, featuring a giant pheasant being ridden by a cowboy. The ad will feature the classic Black Box track, Ride on Time. Created by CHI & Partners, the TV ad will break during the finale of Lost on Sky 1 on May […]

Premier Foods sees 3% sales rise

Marketing Week

Premier Foods, maker of brands including Hovis, Mr Kipling cakes and Bisto gravy, has seen sales rise by 3% in the four months to April 25. Sales in its baking division grew 6% during the period, which it attributes mainly to Hovis and the £15m relaunch of the brand last year. Similarly, its chilled foods […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now