Heinz has rejected a big name Hollywood star and instead turned to Dachshund dogs dressed in hot dog costumes for its Super Bowl 2016 ad.
Amazon has turned to Hollywood actor Alec Baldwin and its virtual assistant device Echo for a teaser ahead of the launch of its first ever ad during a Super Bowl.
With the Super Bowl just over two weeks away, Google has launched a new real-time advertising platform as it aims to win over brands and match similar services already on offer at rivals such as Twitter.
Sky is forgoing its usual product-led approach in a new marketing campaign that aims to build an emotional connection with customers and get people thinking differently about the business.
This month’s GfK research signals more pessimism and unease in the crucial run-up to Christmas.
Coca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands.
Covid might have forced Premier Inn to rip up the rulebook, but now it’s going back to its heritage and key assets to take its brand “to the next level”.