An influx of negative news focusing on sugar, trans fats and misleading food labels has led to a distrust of brands and change in consumer buying behaviour, new research shows.
As retailers announce their Christmas trading figures, it is interesting to note that those that did well credit their success to online sales almost without exception. In contrast, those that underwhelmed the markets blame digital competitors and their own inability to respond quickly.
Barbie has introduced a range of new Barbie dolls with more diverse body types and from different ethnicities as it looks to arrest a steep decline in sales. But while some may be cynical the brand is actually going back to its roots.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.