Super Bowl 50: As it happened
Marketing Week brings you all the best marketing stories that happened during the Big Game, as the Denver Broncos beat the Carolina Panthers in Santa Clara to win American football’s top prize.
Google, Mini and Kia share the secrets to Super Bowl success
Thomas HobbsWith TV spots costing brands up to $6m during this year’s Super Bowl, the pressure is on for marketers to justify splashing out.
Twitter on why long-term storytelling and emojis are key to Super Bowl success
Thomas HobbsBrands including Skittles, Doritos, Amazon and Kia are all advertising during the Super Bowl this Sunday (7 February). But according to Twitter, the campaigns that win will be those that take a long-term approach to storytelling.
Super Bowl 2016: Brands turn to social for added value
Thomas HobbsWith a record 114.4 million Americans tuning into last year’s match, it’s clear the Super Bowl remains a huge draw for advertisers. However, with Super Bowl ad slots now pricier than ever before, many brands are changing the way they advertise around US sport’s biggest event.
Is Covid-19 giving brands a new perspective on Brexit?
Matthew ValentineCovid-19 may have put Brexit strategy on the backburner, but has the existential threat posed by the pandemic recalibrated how brands view Britain’s exit from the EU?
Facebook promotes from within as it names Alex Schultz CMO
Matt BarkerSchultz comes in as CMO at a pivotal point for Facebook as it faces a difficult period with the upcoming US election.
CX50 2020: What the pandemic has taught brands about customer experience
Morag Cuddeford-JonesIn our final article highlighting the work and views of this year’s CX50 list, executives explain how brands can take learnings from the pandemic to build on their customer experience.
Marketoonist on flipping the script
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here