Super Bowl marketing
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Being “on brand”
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Appealing to a younger generation
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Ad blocking
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Specsavers appoints UK trading director to lead restructured marketing team
Michaela JeffersonThe new marketing boss will also oversee product, category and corporate sales teams, as former marketing director Chris Carter takes on a group strategy role.
More than a third of brands plan to ramp up hiring in 2023
Molly InnesMore than half of marketers are considering switching roles in 2023, while almost a third have been in their current positions for less than a year.
Diageo commits to ‘strong’ marketing investment as efficiency improves
Charlotte RogersThe alcoholic drinks giant halved the cost of digital ad views in the six months to 31 December, as it ramped up its global marketing investment by 6.8%.
Salary Survey 2023: Hybrid working dominates as brands rethink office life
Charlotte RogersWith 80% of marketers saying flexible/hybrid working is a key job characteristic, brands are still grappling with how to optimise the blend between home and office.
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