Superdrug turns to TV to push new loyalty scheme

Superdrug is launching a TV ad campaign to back its first loyalty scheme which starts in May.

/h/i/p/superdrug160.jpg

The Superdrug Beauty Card has been developed as part of the retailer’s efforts to get consumers to reappraise the brand. The new strapline ’Take Another Look’ will be used in the ads.

TV activity, featuring Superdrug brand ambassador Gavin and Stacey star Joanna Page will encourage consumers to sign up to the loyalty programme.

Superdrug ran its first brand-led TV campaign in a decade at the end of last year. The retailer also revamped its magazine to enable customers to buy products from it using their smartphones.

Separately, Superdrug has opened a concept store in Wimbledon, the first of 10 fashion-led stores that will form the foundation for Superdrug’s future store design.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now