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Superheroes and mouldy marketing: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating Direct Line’s Grand Prix success to Burger King admitting it has diluted its marketing firepower, it’s been a busy week. Here is my take.
Marketing superheroes
Settling on a Grand Prix winner from 30 plus category victors in the Marketing Week Masters awards is tough. With the depth and breadth we had to choose from, it is comparing apples, pears and oranges. The task for the judges and myself is to find something that acts as an example to others, that pulls on the levers available to all and does so in a way that yields results others would covet.
