Superheroes take on the virtual universe

Yahoo! WAP! Flash! Not quite the usual superhero sound effects, but these are no usual superheroes. Mind’s Eye, the radio, video and Internet marketing agency, has turned its staff into a Top Trumps Superheroes competition.

Five Mind’s Eye staffers have been reincarnated as superhuman beings with supernatural powers as part of a marketing drive for the company.

“The Webstress”, otherwise known as Net account executive Soo Livermoore, is equipped with a tingling Web sense that alerts her to new media marketing opportunities. She is also an expert in hand-to-hand viral and guerrilla marketing.

“The Reactor”, production manager Jasper Pearson, has super powers which include lightening reaction times and merciless budget beating, using Beta and DV crews, Avid and SFX as weapons.

If a Mind’s Eye Top Trump card lands on your desk, keep hold of it, raid your colleagues’ desks for the rest in the series and you could win a trip to New York. Zowee!


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