Supermarket Sweep returns with backing from Feasters

Feasters, the Eatwell range of microwaveable sandwiches and burgers, has secured a £2m sponsorship deal with ITV for its game show Supermarket Sweep.

The sponsorship deal will run for the duration of the 60 show series with the first episode of the game show, hosted by Dale Winton, scheduled to air on ITV1 on February 12.

The new tie-up coincides with the rollout of new packaging across its entire product range in early February designed to communicate the product information to consumers more clearly.

The company plans to support the relaunch with a new 30-second TV commercial, which is set to air across mainstream channels in March alongside in-store promotional activities.

The ABP-owned brand recently extended its Feasters range with the addition of selection of microwavable baguettes available in three fillings; Steak and Onion, Ham and Cheese and Chicken Tikka.

The range is available in Asda and Morrisons supermarkets alongside a range of convenience stores nationwide.

Recommended

Britvic produces new juices aseptically

Marketing Week

Britvic’s new pure juice products, Robinsons Smooth Juice and Fruit Shoot 100%, will be the first to be produced on its £7.5m aseptic production line, the company announced today. The move guarantees that all drinks produced using this line will be free of preservatives. Britvic says the new method of production will allow it to […]

Take one egg…

Marketing Week

Despite its global dominance and financial clout, US banking behemoth Citigroup has so far failed to achieve a high level of consumer awareness in the UK. Will its purchase of the Egg brand enable it to become a credible player in British high streets? By Catherine Turner.

New campaign – Against Breat Cancer

Marketing Week

Abbott Mead Vickers.BBDO has created a controversial cinema campaign to raise awareness of breast cancer and encourage young women to check their breasts more often. It has teamed up with the charity Against Breast Cancer and Gorgeous Productions to make an 85-second film involving a pole dancer in a strip club. The film shows an […]

Comments

    Leave a comment