Survey is cause for concern

By

The Factfile report on local newspapers (MW last week) reports that one in five adults would not like to be without their local paper.

The implication is therefore that four out of five would like to be without their local paper. A frightening statistic for local papers but not as frightening as that for local radio, which only 0.02 per cent of the population (that’s just one in 500 people) believe “understands my concerns and lifestyle”.

Across the survey more people say regional newspapers, national newspapers, BBC, ITV and the rest are NOT enjoyable, trustworthy or reflective of their lifestyles than believe the reverse. This survey, if accurate, is totally damning of all media in the UK, and should be a cause for concern, not celebration.

John Howard

PMS International Group

Basildon

Essex

Recommended

Tablet prices no longer set in stone

Marketing Week

The abolition of retail price maintenance on over-the-counter medicines has spawned numerous predictions of doom and gloom for drug giants and small pharmacists alike. Sonoo Singh investigates their veracity

It’s all in the breast possible taste

Marketing Week

If you see a giant rose-pink bra coming your way, don’t panic – it’s not a Labour Party promotion. The brassiere – size 148 JJ – is being towed around the UK to help boost the profile of Marks & Spencer’s bra-fitting service. M&S has installed bra-fitting sensors to ensure that shop assistants don’t make […]

Comments

    Leave a comment

    Marketing Week Jobs

    Latest from Marketing Week

    What caused Diddy to turn on Diageo?

    Mark Ritson

    After a successful and lucrative partnership on vodka brand Ciroc spanning more than 15 years, Sean Combs filed a law suit against Diageo this week, accusing the business of racism and neglect. Whatever the outcome, it looks like the end of the relationship.