MAIN FINDINGS OF SURVEY vUnprompted awareness of sponsor brands was highest for McDonald’s and Coca-Cola at 16 per cent, but dropped sharply to as low as two per cent for Canon and JVC. vMcDonald’s and Coca-Cola also scored most highly on the awareness of advertising around the tournament, although Adidas’s local sponsorship status failed to prevent Nike achieving a higher recall of its ads with a link to Euro 2004.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.
The beer company’s UK marketing director says sustainability in product design must go much further than just packaging.