Sustainable growth and Guinness’s strength: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need marketers to drive sustainable growth to the story behind Guinness’s success, it’s been a busy week. Here is my take.
Growth vs sustainability?
“There’s no choice really, we’re facing a climate crisis. The clock is ticking, so we have to find ways to grow sustainably.”
This rather stark conclusion drawn by Britvic CMO Matt Barwell comes in an article exploring the tension behind what the majority of marketers do – encourage consumption – and acting sustainably.