As part of the Kingdom of Jewels activity, which focuses on 15 cities including London, Paris, Hong Kong and New York, Swarovski will host a number of exclusive VIP events in each city throughout September, that fans can only access by interacting with the campaign.
The events calendar will include digital and physical experiences across fashion, culture, music and nightlife and will include interactive city guides highlighting “hidden gems” around town, branded film content, competitions to win styling sessions and product information.
Interactive elements of the campaign will run across 2,300 stores around the world, as well as online, mobile and social media platforms.
Swarovski stores in Paris, Hong Kong and New York will also be giving away 100 jewels to the first customers that interact with the campaign and visit the stores. Each crystal given away will also unlock additional digital content.
The activity launches, tomorrow (1 September) and runs until the end of the month.
Paris, Madrid, Shanghai, Amsterdam, Milan, Stockholm, Berlin, São Paulo, Seoul, Istanbul, Montreal and Melbourne will also be hosting events as part of the activity.