Swiftcover.com in Tiscali motor sponsorship

Swiftcover.com, the online insurer, is launching an customer acquisition drive with sponsorship of Tiscali.co.uk’s motoring portal. The deal will run until the end of February.

Swiftcover.com will promote its car insurance policies and £50 cash back offer through fixed sponsorship of the motoring channel, Tiscali homepage takeovers and regular newsletter features.

Tina Shortle, marketing director at Swiftcover.com says: “The key to our strategy is communicating our offer to online purchasers.”

Swiftcover.com launched in July 2005.

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